Leads strategic planning and collaborates with all hotel profit generation teams to actively seek opportunities to drive incremental profit for Rooms, Restaurants, Spas, and other revenue streams.
Effectively communicates a compelling Total Hotel Profit Optimization vision to all relevant property leaders, fosters Revenue Management Culture within the revenue generating departments of the hotel and teaches RM concepts within the hotel.
Leverages Revenue Management analytics, technologies, processes, tools, and training programs to optimize hotel profits.
Creates short- and long-term forecasts, that yield the best decisions on pricing and yielding tactics
Participates in the annual budget process and produces long term projections, as required.
Actively participates in ownership conversations and presentations.
Monitors relevant economic, market, and competitive set indicators to derive insight-led profit generation strategies.
Chairs and prepares materials for the weekly Revenue Management Meetings, following Brand guidelines.
Maximizes room revenue contribution through a thorough understanding of all booking channels and management of inventory and rate therein.
Optimizes pricing, promotions, and availability strategies through definition and management of all rates, rate levels, stay restrictions and other tactics, which are congruent with demand factors to target the most profitable customer segments to maximize profits.
Directs and manages all channel distribution strategies. Evaluates new business opportunities related to booking channels.
Collaborate with the Marketing team to execute, measure, evaluate and improve digital marketing efforts, to support the hotel strategic marketing plans working within the established budgets.
Together with the Marketing team, manages performance reviews with OTA/CTO partners, keeping up-to-date on each partner’s distribution options and extranet maintenance, to ensure optimal display of the hotel. Evaluates extranet enhancements.
System owner for RMS, CRS (ORS and TARS), Rate shopping system, TravelCLICK products and hotel specific platforms. Responsible for data quality and system hygiene, following Accor standards, recommendations and procedures.
Oversees content management in all electronic channels, liaises with hotel Marketing team to ensure regular updates of images and descriptions of hotel, room brands, outlets and services are completed.
Oversees relationship with GRC and Distribution services teams.
Maintains relationships with local market competitors to keep informed of trends and news.
Motivate, lead, coach and manage all aspects of team members’ performance towards achieving exceptional guest service and employee satisfaction results.
